Creative Entrepreneurship in an Age of Passive Systems

There’s a fantasy that haunts every creative entrepreneur: the idea of setting up passive systems so the business runs itself.

But here’s the truth — passive systems are never passive.

They’re replicators, not replacers.

Every time I experiment with new tools, AI systems, or organizational changes at BRAEID, I realize: I’m not stepping away from the business. I’m extending myself. I’m magnifying my reach. And now, as I prepare to hire a client project manager — someone who, ideally, works fluently alongside AI tools and can manage accounts, follow-ups, deliverables, and billing — I’m confronting the deepest layer of the passive system myth.

The question isn’t “Can they do the work?”
The real question is: Can they extend me?

The Unwritten Code: My Implicit Operating System

Over the years, I’ve noticed something curious: though I self-identify as a pathological productivity obsessive, my best decisions never seem to come from a spreadsheet. They emerge from somewhere else—a way of seeing, building, and evaluating that I rarely take the time to articulate.

So today, I’m writing down what I’ve never said aloud: the implicit code I live by.

The Solopreneurship Paradox: Fast Alone, or Far Together?

"If you want to go fast, go alone. If you want to go far, go together."

This African proverb encapsulates a paradox every entrepreneur eventually confronts: the allure of solopreneurship versus the power of partnership and teamwork. Each path has distinct advantages, and choosing between them requires self-awareness, clarity of purpose, and honest reflection on personal goals and temperament.

As a creative entrepreneur, I've experienced both sides of this paradox intimately. Flying solo, I've moved quickly, pivoting without meetings, debates, or compromise. My calendar has been entirely mine, allowing rapid experimentation and swift decision-making. The solopreneurship route is undeniably appealing when you crave autonomy, speed, and the flexibility to constantly reinvent yourself.

Nature’s Guide to Productivity: The Animal-Inspired Task Management System

In a bustling world where multitasking is often misconstrued as productivity, and our daily deluge of tasks perpetually threatens to drown and derail us, the need for a novel approach to managing our days is more pressing than ever. Inspired by the distinct and intuitive behaviors of animals, this blog post explores a unique method of structuring task lists. By compartmentalizing tasks into categories represented by animals, we can not only bring a sense of order to our chaotic days but also align our work habits with the natural world's wisdom.

New Tides, New Adventures

I got married last week in Puerto Rico. I also just got off a seven-day honeymoon cruise sailing around the Lesser Antilles.

But a week before all this, I was informed that my cush two-day per week position at a creative agency was being phased out. It was actually more like a heartfelt request to come back full-time, or else move on, which was equal parts flattering and frustrating. One thing it wasn’t was confusing. As soon as the ultimatum was thrown down, I knew my decision: I was outta there.

Creative Fuel: How to Balance Inspiration and Execution

As an early 30s creative, I find myself struggling to balance my creative impulses with the practical demands of daily life. I am a musician, artist, writer, and designer, and I know that creativity requires space, time, and mental energy. But I also know that the creative process can be unpredictable and frustrating, leaving me feeling drained and disillusioned.

How to Tolerate Art Styles You Secretly Despise

Let's face it, not all art is created equal. Sometimes you walk into a gallery and see a painting that looks like a toddler got into the finger paints, or a sculpture that resembles a pile of garbage. And yet, art snobs will tell you that you have to appreciate every style, no matter how hideous it may be. Well, fear not my fellow art haters, because there is a philosophy that can help you tolerate even the ugliest of art styles. It's called tolerance, and it's a magical little tool that can make you look like a cultured art lover without having to actually enjoy the art.

Sleep Aid

The phone alarm blasted into my brain like a jackhammer-tipped freight train. Out of context the chime could be described as sweet, even soothing, but the tone had been corrupted and now elicited only fury. I swung my legs out from under the cozy covers and fumbled my toes around to find my slippers. On they went. My first moment of triumph in the last four hours. It was eight o’ clock, I had been awake since four, and this was not normal.