There’s a fantasy that haunts every creative entrepreneur: the idea of setting up passive systems so the business runs itself.
But here’s the truth — passive systems are never passive.
They’re replicators, not replacers.
Every time I experiment with new tools, AI systems, or organizational changes at BRAEID, I realize: I’m not stepping away from the business. I’m extending myself. I’m magnifying my reach. And now, as I prepare to hire a client project manager — someone who, ideally, works fluently alongside AI tools and can manage accounts, follow-ups, deliverables, and billing — I’m confronting the deepest layer of the passive system myth.
The question isn’t “Can they do the work?”
The real question is: Can they extend me?